Creating Experiences That Bring Joy
For over two decades, Gratify Group Pte Ltd has been creating dining experiences that bring people together through great food, warm hospitality and innovative concepts.
From our beginnings with a single Korean dining concept to a growing portfolio of brands across Singapore, our journey has been driven by passion, resilience and a desire to continuously evolve.
Today, as we continue to grow and introduce new concepts, one thing remains unchanged — our commitment to creating experiences that are pleasing, satisfying and rewarding for both our customers and our people.
FOR OUR CUSTOMERS
To create memorable moments through delicious food, welcoming spaces and genuine hospitality — enhancing happiness through delightful and satisfying experiences.
FOR OUR TEAM
To create a positive and rewarding work environment where people can grow, contribute, and find meaning and joy in what they do.
Our Purpose
We bring Joy
We bring joy to our customers and our team by creating experiences that are pleasing, satisfying and rewarding.
Our Story
Gratify Group Pte Ltd, formerly known as KDM Group Pte Ltd, was incorporated in February 2004.
Our journey began with the entrepreneurial vision of Mr Frank Lau, who, despite spending several years in the IT industry, discovered his true passion in the world of food and hospitality. Always curious, ambitious and constantly seeking new opportunities, he was inspired by the growing popularity of Korean culture among young people in Singapore.
Seeing an opportunity to introduce Korean cuisine and culture to a wider audience, Mr Frank Lau and his wife, Laura Kim, combined their strengths, passions, shared vision and dreams. Her Korean heritage and knowledge of traditional ingredients and cooking perfectly complemented his entrepreneurial ambition.
Their story could have been one straight out of a K-drama — an ambitious entrepreneur and a Korean woman brought together by love, embarking on a shared journey that would bring Korean flavours and dining experiences to Singapore.
Our Journey
Growing, Evolving & Moving Forward
From opening our first Korean food concept in 2004 to introducing Seoul Yummy in 2008, what began with a passion for Korean cuisine has since grown into a diverse portfolio of dining concepts and brands.
Over the years, our journey has taken us through periods of expansion, transformation and challenge. We have celebrated new milestones, entered new markets, introduced international brands and home-grown concepts, and navigated one of the most challenging periods in the F&B industry's history during the COVID-19 pandemic.
Through every chapter, we have continued to learn, adapt and move forward.
Our journey reflects our continued belief in innovation, our willingness to evolve and our commitment to bringing exciting and meaningful dining experiences to more customers.
As we look towards the future, we remain committed to what has brought us here — a passion for food, a spirit of innovation and a genuine desire to please, satisfy and reward our customers.
From our first restaurant to a growing family of brands, we remain grateful for every customer, partner and team member who has been part of our journey.
Our Values
Our core values define who we are, how we work and how we support one another. They guide the way we serve our customers, collaborate as a team and continue to grow together.
Consistent in our quality. Responsible with our resources.
Going beyond expectations for our customers and teammates.
Putting the team first and collaborating for success.
Staying positive, embracing change and continuously improving.
We take pride in being dependable in what we do, delivering consistent quality while using our resources carefully and responsibly.
We believe great service extends beyond our customers. By supporting one another and putting people first, we strive to create better experiences for everyone.
We recognise that our success is built together. We support one another, prioritise the team and work collaboratively towards shared goals.
We approach challenges with a positive mindset, remain adaptable in times of change and continuously look for better ways to improve and grow
